Translating an inspired idea into a robust business plan
Graham Friend, MA, M.Phil (Cantab) ACA Graham Friend, the co-founder of Coleago, is experienced in business planning, including strategic analysis and planning, financial forecasting and valuations and business modelling. Graham developed the Business Planning Model part of the 3G Mobile Toolkit as well as many other models for use in the telecommunications sector. Graham also developed the Coleago War Game process and has led clients through a number of scenario planning exercises. The scope of Graham’s work encompasses mobile and portal services and products.He has carried out and managed consulting projects in many countries worldwide.Graham has advised clients on the development of their business strategies and been responsible for all aspects of business planning.He has participated in mobile licence applications and mobile auctions. Graham has looked at business planning problems in countries as diverse as Pakistan, the United Kingdom and China. He is also a veteran of War Games in Ireland, Australia, Singapore, Macau and the United Kingdom. Graham has been involved in Business Planning and modelling projects in Holland, Singapore, Antigua, Hong Kong, China, Macau, Australia, Ireland and the Cayman Islands. Over the last 9 years Graham has carried out projects for many telecoms operators including MobileOne (Singapore), Hong Kong Telecom CSL (Hong Kong), One2One (United Kingdom), BT (UK), Cable & Wireless (UK), Digifone (Ireland), Paktel (Pakistan), Optus (Australia) and Telfort (Netherlands). Graham has spoken at telecoms conferences in London and has co-authored “The Economists Guide to Business Modelling.” Born in England in 1969 Graham graduated from Trinity College Cambridge with an MA in Economics before going on to gain an M.Phil. Graham qualified as a charted accountant and worked as a Management Consultant for Coopers & Lybrand. Graham speaks Spanish. email: graham.friend@coleago.com web: www.coleago.com
Stefan Zehle, MBA Stefan Zehle, the co-founder and CEO of Coleago Consulting Ltd, is an expert in telecoms strategy, including marketing strategy and forecasting as well as business planning. He held Director positions in a GSM operating company dealing with Strategy, Marketing, Sales, Inter-carrier Relations and Regulatory Affairs. Stefan developed business modelling and market forecasting tools such as mobile operator business planning models. He is the co-author of the “Economist’s Guide to Business Planning”. The scope of Stefan’s work encompasses mobile and fixed telecoms. He has carried out consulting projects in developed and emerging markets worldwide. Stefan has authored strategic plans and business plans and dealt with all aspects of marketing planning including product and service design and pricing. He has lead wireless licence applications and spectrum auctions, conducted business planning and forecasting projects in Europe, The Americas, Asia, and Africa. As Director of Strategy, Marketing & Sales, Stefan launched a mobile telecoms operation in Algeria. As Director of Strategy & Regulatory Affairs he successfully challenged the regulatory status quo, thus transforming the interconnect landscape in Algeria and delivered multi-million dollar cost savings.Stefan is a contributor to telecoms magazines and is a speaker at telecoms conferences in London, Berlin, Vienna, San Francisco and Guadalajara. Born in Berlin, 1959. Master of Business Administration (MBA) with distinction, University of Westminster. Higher National Certificate in Business Studies with distinction, City of London Polytechnic. Stefan is fluent in German, French and English having studied and worked in all three countries.