Translating an inspired idea into a robust business plan
The Authors
Graham Friend (MA, M.Phil (Cantab) ACA) and Stefan Zehle (MBA), the authors of the “Guide to Business Planning” are founders of the specialist telecoms and media management consulting firm Coleago Consulting Ltd.
The authors have worked on five continents and acquired a broad knowledge of start up businesses and business development in different environments. This practical experience is underpinned by a sound academic training. While the book is relevant for all industries, it contains many examples from the telecoms sector. Due to its practical approach, the book makes excellent reading for anyone involved in business planning in the telecoms, media and technologies sector.
Coleago Consulting Ltd
Coleago provides telecoms consulting, advice, support and training to companies, investors and regulators in the telecoms, media and technology sectors. Our team comprises only highly experienced, industry experts, many with more than 25 years experience. This experience has been gained both in developed markets but also in some of the most challenging emerging markets of the world. This breadth and depth of experience allows us to provide unparalleled insight, advice and support.
Our telecoms consulting services include due diligence, profit optimization and network perform-ance improvement across GSM, 3G, Fixed, Broadband, WiFi and WiMax technologies. We advise MVNOs and host networks on strategy and implementation and a wide range of players on the challenges of convergence. We have a long and proven track record in spectrum valuation and spectrum auctions and licence bids and our digital content and media team have unrivalled commercial expertise. Our training services encompass strategy, finance, business modelling and technology and we provide operational support from interim management through to full network roll-out.
For further information, please visit www.coleago.com
